Why you should never sell an empty property?

An empty property will sell for thousands of pounds less than a styled one.

The process of buying a house is not just a logical decision, it is also an emotional one.  How often do you hear people say 'it just felt right' or 'we fell in love with it straight away'? 

You are not just selling bricks and mortar, you are selling something that people feel emotional attachments towards. So when you are preparing your property for sale, you must show it off in a way that will appeal to all of the senses, not just logic.

If your property looks loved, there is a much greater chance others will love it too.

An empty property looks far from loved or cared for which dramatically reduces it's emotional appeal. This will instantly reduce its value.

When buyers look around a property they like, they will start to imagine where their possessions could be positioned. This is made much easier when a house has clearly defined rooms and provides suggestions of furniture layouts.

An empty house is a completely blank canvas – buyers don't know where to start to turn it into a home.

Property buying is also linked to lifestyle choices. Buyers think 'what will my life be like living in this house?' You can make hints at the lifestyle the house can provide in your furnishings and accessories e.g. a table laid for afternoon tea in the conservatory, an orderly stack of toy boxes in the nursery, an armchair next to a window with a reading light etc. These things can appeal to the buyers' aspirations of how they would like their lives to be. An empty house gives no lifestyle ideas, which will reduce its appeal and its value.   

You cannot rely on buyers using their imagination to visualise how great the property could be, you have to show them – or lose money.